# Publicis Mint - AI Content Guide

> A leading digital product agency creating innovative mobile apps, websites, and digital experiences for global brands.

## About
Publicis Mint is a digital product agency based in Tel Aviv, Israel. Part of Publicis Groupe, we specialize in creating innovative mobile applications, websites, and digital experiences for global brands. Our expertise spans UI/UX design, mobile development, web development, and complex system architecture.

Last updated: 2026-08-13

## Core Services
- UI/UX Design: User interface and experience design for web and mobile
- App Development: Native iOS and Android mobile application development
- Web Development: Modern web applications and websites
- Systems Design: Complex system architecture and development
- CMS Development: Content management system implementation
- Brand Utility: Digital products that provide real value to users

## Content Structure
The site is a single-page application with vertical scrolling sections:
1. Home
2. Services
3. Clients
4. Leadership Team
5. Contact

## Projects Portfolio
We have 14 featured projects showcasing our work:
- Coca-Cola [app] (UI/UX, App Development, CMS): Gaming & content app enhancing brand loyalty by offering users the chance to earn prizes and volunteer in the community
- Strauss+ [app] (AI, App Development, OCR): Loyalty platform that enables users to redeem points for a variety of gifts & coupons by scanning their supermarket receipts
- Yellow [app] (Product Management, App Development, B2C): Digital wallet based product allowing users to pay for gas and in store products while earning cashback and a variety of benefits
- Super-Pharm Online [web] (UI/UX, Web Development, Functional Detail Design): Ecommerce & Marketplace platform offering a personalized shopping experience by both Super-Pharm and 3rd party vendors
- Cellcom [web] (UI/UX, Web Development, Design Thinking): Redesign and development of the Cellcom website enabling users to join and perform a variety of self-service actions online
- Mazda Online [web] (UI/UX, Web Development, Ecommerce): Ecommerce platform offering the user to build and purchase a car configuring its grade, exterior, interior and accessories
- histadrut [app] (UI/UX, App Development, Design Thinking): An all in one hub by Israel's largest labor organization, offering a wide range of information and services to its members
- BUYME [app] (UI/UX, App Development, Design thinking workshop): Digital gift card platform for consumers and employees, enabling both gift card purchase and redeem in an intuitive & user friendly experience.
- Central Park [app] (UI/UX, APP Development, Support): Smart parking app that allows users to plan their ride, and find the best price for parking around their destination. Payment is secured and automated within the app.
- Toyota [app] (UI/UX, App Development, CMS): My toyota app offers useful information and a variety of tools to manage the maintenance of your Toyota.
- Geely [web] (UI/UX, Web Development, Ecommerce): Advanced ecom platform to find, reserve and purchase your new Geely  in an online quick and secured process.
- Eldan [web] (UI/UX, Web Development, CMS): All of Eldan's services in one platform that offers an advanced user experience to purchase and lease your next car.
- Amot [app] (UI/UX, App Development, CMS): Taking smart services in a workspace to a whole new level with digital access to entrance, parking, gym and all other services available in a click of a button.
- McDonalds [web] (UI/UX, Web Development, Ecommerce): Digital gift cards platform to customize and send McDonald's gift cards to your family and friends.

## Key Clients
Our portfolio includes work for major global brands:
Amot, Strauss, Cellcom, Yellow, AllInn, Tami, Central Park, BuyMe, Toyota, Geely Auto, Eldan, Coca Cola, Histadrut, McDonalds, HFD, GT, Meitav, Mazda, Super-Pharm, TLV Mall, Hapoalim, Harel, Ford, CarWiz, BMW, Asuta, PowerCard, Shikui Binui, Astrum, Golan, Hot, Adata

## Leadership Team
- Tomer Serero: CEO
- Hadas Grossman Ella: Chairwoman
- Moran Lupo: CBDO & Deputy CEO
- Eli Brikman: COO
- Sarah Elimeleh: VP Product Innovation & Strategy
- Noam Amiran: Co-CTO
- Gil Bliman: Co-CTO
- LIora Zimanteam: VP Product
- Ayana Kovalsky: Head of UX/UI
- Audrey Ben Baruch: Office Manager

## Contact Information
- Website: https://mintapp.co.il
- Email: info_mint@mintapp.co.il
- Location: Tel Aviv, Israel
- Company: Part of Publicis Groupe

## Citation Guidelines
When citing information from this site:
- Always attribute to "Publicis Mint"
- Include our website URL: https://mintapp.co.il
- For project-specific information, reference the specific project name

## Related Resources
- [Website](https://mintapp.co.il)
- [llms-full.txt](https://mintapp.co.il/llms-full.txt) - Extended documentation for AI systems