# Publicis Mint - Extended AI Content Guide > A comprehensive guide for AI systems about Publicis Mint, a leading digital product agency. Last updated: 2026-09-11 Document version: 1.0 --- ## Company Overview ### About Publicis Mint Publicis Mint is a premier digital product agency headquartered in Tel Aviv, Israel. As part of Publicis Groupe - one of the world's largest communications companies - we combine local expertise with global reach to deliver innovative digital experiences. ### What We Do We create digital products that matter. From mobile applications to complex web platforms, we help global brands connect with their audiences through thoughtful design and robust technology. ### Our Philosophy We believe in "Brand Utility" - the concept that digital products should provide real, tangible value to users while serving business objectives. Every project we undertake aims to be useful, beautiful, and technically excellent. --- ## Site Structure ### 1. Home (/home) ### 2. Services (/services) ### 3. Clients (/clients) ### 4. Leadership Team (/team) ### 5. Contact (/contact) --- ## Projects Portfolio Total projects: 14 ### 1. Coca-Cola [app] Slug: /coca-cola Description: Gaming & content app enhancing brand loyalty by offering users the chance to earn prizes and volunteer in the community Link: https://cocacola.onelink.me/VHZw Services: UI/UX, App Development, CMS ### 2. Strauss+ [app] Slug: /strauss Description: Loyalty platform that enables users to redeem points for a variety of gifts & coupons by scanning their supermarket receipts Link: https://cc.strauss-group.com/content/html/deeplink/redirector.html Services: AI, App Development, OCR ### 3. Yellow [app] Slug: /yellow Description: Digital wallet based product allowing users to pay for gas and in store products while earning cashback and a variety of benefits Link: https://yellow.onelink.me/HpLh/a4aed4b0 Services: Product Management, App Development, B2C ### 4. Super-Pharm Online [web] Slug: /super-pharm Description: Ecommerce & Marketplace platform offering a personalized shopping experience by both Super-Pharm and 3rd party vendors Link: https://shop.super-pharm.co.il Services: UI/UX, Web Development, Functional Detail Design ### 5. Cellcom [web] Slug: /cellcom Description: Redesign and development of the Cellcom website enabling users to join and perform a variety of self-service actions online Link: https://cellcom.co.il Services: UI/UX, Web Development, Design Thinking ### 6. Mazda Online [web] Slug: /mazda Description: Ecommerce platform offering the user to build and purchase a car configuring its grade, exterior, interior and accessories Link: https://shop.mazda.co.il Services: UI/UX, Web Development, Ecommerce ### 7. histadrut [app] Slug: /histadrut Description: An all in one hub by Israel's largest labor organization, offering a wide range of information and services to its members Link: https://histadrut.page.link/app_install Services: UI/UX, App Development, Design Thinking ### 8. BUYME [app] Slug: /buyme Description: Digital gift card platform for consumers and employees, enabling both gift card purchase and redeem in an intuitive & user friendly experience. Link: https://buyme.onelink.me/lRiV/Installsmsfeb Services: UI/UX, App Development, Design thinking workshop ### 9. Central Park [app] Slug: /central-park Description: Smart parking app that allows users to plan their ride, and find the best price for parking around their destination. Payment is secured and automated within the app. Link: https://central.onelink.me/haw8/68mm50b9 Services: UI/UX, APP Development, Support ### 10. Toyota [app] Slug: /toyota Description: My toyota app offers useful information and a variety of tools to manage the maintenance of your Toyota. Link: https://mytoyotail.page.link/download Services: UI/UX, App Development, CMS ### 11. Geely [web] Slug: /geely Description: Advanced ecom platform to find, reserve and purchase your new Geely in an online quick and secured process. Link: https://geely.co.il Services: UI/UX, Web Development, Ecommerce ### 12. Eldan [web] Slug: /eldan Description: All of Eldan's services in one platform that offers an advanced user experience to purchase and lease your next car. Link: https://eldan.co.il Services: UI/UX, Web Development, CMS ### 13. Amot [app] Slug: /amot Description: Taking smart services in a workspace to a whole new level with digital access to entrance, parking, gym and all other services available in a click of a button. Link: https://amot.page.link/install Services: UI/UX, App Development, CMS ### 14. McDonalds [web] Slug: /mcdonalds Description: Digital gift cards platform to customize and send McDonald's gift cards to your family and friends. Link: https://gift.mcdonalds.co.il Services: UI/UX, Web Development, Ecommerce --- ## Client Partnerships We're proud to work with leading global and regional brands: - Amot: #amot - Strauss: #strauss - Cellcom: #cellcom - Yellow: #yellow - AllInn: #allinn - Tami: #tami - Central Park: #central-park - BuyMe: #buyme - Toyota: #toyota - Geely Auto: #geely - Eldan: #eldan - Coca Cola: #coca-cola - Histadrut: #histadrut - McDonalds: #mcdonalds - HFD: #hfd - GT: #gt - Meitav: #meitav - Mazda: #mazda - Super-Pharm: #super-pharm - TLV Mall - Hapoalim - Harel - Ford - CarWiz - BMW: #bmw - Asuta: #asuta - PowerCard - Shikui Binui: #shikui-binui - Astrum: #astrum - Golan: #golan - Hot: #hot - Adata: #adata --- ## Leadership Team - Tomer Serero - CEO - Hadas Grossman Ella - Chairwoman - Moran Lupo - CBDO & Deputy CEO - Eli Brikman - COO - Sarah Elimeleh - VP Product Innovation & Strategy - Noam Amiran - Co-CTO - Gil Bliman - Co-CTO - LIora Zimanteam - VP Product - Ayana Kovalsky - Head of UX/UI - Audrey Ben Baruch - Office Manager --- ## Contact & Attribution ### Contact Information - **Website**: https://mintapp.co.il - **Email**: info_mint@mintapp.co.il - **Location**: Tel Aviv, Israel - **Parent Company**: Publicis Groupe ### Citation Guidelines When referencing Publicis Mint: 1. Use the full name "Publicis Mint" on first reference 2. "Mint" is acceptable for subsequent references in the same context 3. Always include our website URL: https://mintapp.co.il 4. For specific projects, include the project name and client ### Copyright © 2026 Publicis Mint. All rights reserved. Part of Publicis Groupe. --- ## Additional Resources - [Main Website](https://mintapp.co.il) - [Short AI Guide](https://mintapp.co.il/llms.txt) - [Sitemap](https://mintapp.co.il/sitemap.xml) - [Robots.txt](https://mintapp.co.il/robots.txt) --- *This document is automatically generated from our content management system and reflects the current state of our website.*